Word: quiz
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Diane Lawson was not practicing the world's oldest profession, but one of its newest; she was collecting contestants for TV's talent-hungry quiz shows. Once they heard her pitch, the people Diane propositioned probably figured that they were headed toward quizdom's glory. Few realized that the road to the big payoff would be a maze of interminable interviews and pseudoscientific character analyses...
Jekyll & Hyde. Although Diane's firm, Lawson & Lawson, is the only one of its kind, other agents, mostly women, work the same beat for specific shows. And they stick to much the same criteria. "The ideal daytime quiz couple," says one of Diane's competitors, "comes from Indiana. The boy is 26, the girl 24; they are white and Protestant and they have two kids. Of course, on the intellectual evening shows, like Twenty-One and The $64,000 Question, they can't be so choosy -they have to have some brains...
...long can the quiz shows last?" gloomed Master of Ceremonies Jack (Twenty-One) Barry one day last week, in the midst of staging an unemployment insurance debut as a song-and-dance man at Atlantic City's half-packed 500 Club. Plump and 40, Barry danced stiffly, told gags, talked his way through songs, though he is no Rex Harrison, and made a brief pass at a piano. Actually, Barry need not worry about his future in TV's quiz world. This summer the major networks have unleashed no fewer than ten quiz giveaway shows to fight their...
...Winners have carted away $14,000 cabin cruisers, a day's traffic tolls of the Golden Gate Bridge, a thoroughbred entered in the '59 Kentucky Derby. Home participation via postcard is so common that the U.S. post office probably hauls in more loot than the contestants. A quiz sampler...
Here and there a local station was tempted to cave in and go back to its quiz show or record library. But the networks stuck to their guns and stayed zeroed in on the U.N., holding high the banner of public service whether the public wanted...