Word: quiz
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With school out, a scholarly, wide-eyed NBC trainee was down in Washington rubbing notebooks with the swift, sure newshands on the White House beat. The apprentice: TV Quiz Winner ($129,000) and Columbia University Instructor Charles Van Doren. His first report: "It's a little frightening...
Other sponsors are signing on for only 26 or 13 weeks instead of the standard 39, and showing a heavy preference for TV's bargain specials: the filmed western (which can be used for reruns) and quiz shows (which get prizes in exchange for a plug...
After five years of operation, Japan now has 1,400,000 sets in operation. No bar, restaurant or coffeehouse can afford to be without one. There are quiz programs, broadcasts of baseball games and many imported U.S. film series (Emperor Hirohito's favorite program is Superman). Viewers who want no part of commercials can tune in on the 19 government-run stations, which operate on the lines of Britain's BBC. But the seven commercial stations have more business than they can handle and their number is increasing by the month; by year's end commercial stations...
Died. Martin L. Straus II, 61, adman and business tycoon, chairman (1940-49) of Eversharp, Inc., who started plugging his pens and pencils in 1940 on radio's quiz show Take It or Leave It, began a seemingly unstoppable inflation when he stunned incredulous listeners by presenting a game in which Eversharp contestants could supply progressively difficult answers and work their way toward an extravagant "$64 question"; of a heart attack; in Manhattan...
...look inside their [text] books. You would be amazed at the influence of Catholicism on American history. Jamestown and the Puritans are strictly underplayed; what counts is the early missionary activity. Even geography takes on Catholic overtones, and at our house we are still trying to answer one quiz question, 'Who discovered St. Anthony's Falls...