Word: quiz
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...only upsurge of new shows seems to be in participation programs. ABC is shouting Anybody Can Play, NBC challenges quizlings to Pick a Winner or try The Big Game, CBS dares viewers either to Sing Along or Keep Talking! Away from the panels and the quiz masters, there is little in prospect to excite viewers. ABC offers Bobby Troup's Stars of Jazz as relief from the heat. CBS will try its courtroom show, The Verdict Is Yours (TIME. May 19) as an hour evening program, in addition to Verdict's weekday afternoon half-hour...
...Staring in Disbelief." Such sponsor neglect incenses Susskind, a toy bulldog of a man who hardly minds biting the hand that hesitates to feed him. At every chance, he sneers at the "ocean of mediocrity" brought on by "panic buying" of quiz games and westerns. He insists that advertisers are deluded, says that viewers "are staring in stark disbelief and disinterest, and I hazard the guess that their pocketbooks are zipped...
...brought Eurovision's busiest beaming so far. A broadcast of the mid-April opening-day ceremonies was seen by an estimated 30 million in twelve countries, was described by announcers in six languages. This week, from the fair, Eurovision will crack the language barrier by telecasting a pictorial quiz game intelligible to all viewers. Though direct telecasting between Soviet Russia and Eurovision countries is not yet possible, Eurovision breached the Iron Curtain last month when Czechoslovakia and Hungary were hooked into the network...
...features, gazed characteristically at a top corner of her glass cage (to avoid seeing her own worried reflection), answered a stickler on 18th century English history.* With that, Elfrida reached 21 points, won the game, and 1) pushed her winnings to $146,000 to become the new alltime female quiz champion, 2) broke the Twenty One record of Quiz Wizard Charles Van Doren (TIME, Feb. 11, 1957), who reached a high of $143,000 before slipping back to a $129,000 final take-home...
Neither scholar, mnemonic freak nor gambler, Elfrida has hit the top in what is still the most demanding and sophisticated of all quiz shows. She still could lose all if (very unlikely) she tied in 14 games and then crashed in a 21-0 defeat. Boning up for Twenty One ever since she got on its stand-by list last July ("I read atlases, memorizing capitals, rivers, all kinds of things"), Elfrida left her well-paid job as personnel manager of the American Institute of Certified Public Accountants when she really got rolling on the show...