Word: quiz
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...quiz shows last week were still handing out the cash. On NBC's The Big Surprise, Rear Admiral Redfield Mason, U.S.N., 51, on active duty at Brooklyn's Navy Yard, broke through for the top award of $100,000 by naming six groups of women from Greek and Roman fables. And William and James Egan, a pair of outsized* lawyers from Hartford, Conn., were poised only a step away from the jackpot of CBS's The $64,000 Question...
...Egan brothers became quiz stars because Bachelor William got mad at Garry Moore: "I was watching I've Got a Secret one night, and the man's secret was that his great-grandfather had constructed the first U.S. bathtub. I said to my mother that the man was mistaken." Bill wrote Garry Moore a caustic letter pointing out that all his facts about the first bathtub were based on a famed newspaper hoax written in 1917 by H. L. Mencken. Garry Moore never answered...
...Categories. Still incensed, Bill wrote another letter-this time to The $64,000 Question. "It was an ill-mannered one saying that I thought all quiz programs were dishonest." The show replied by sending him an entry blank. Taking the precaution to fill out the form, he sent it back with another blistering letter. These tactics, oddly enough, won him a personal interview. Bill announced that he was an expert on literature, but could see that his interviewers found this fairly dull...
...week's end the final word belonged to an advertiser in the trade sheet Variety. Giving a box number and appealing to "interested" sponsors, stations, advertising agencies or agents, he promised to show "complete plans and format" for a new, super-duper quiz program. Its title: The Million-Dollar Question...
...show this month added another sponsor familiar to U.S. quiz addicts: Revlon...