Word: quiz
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...quiz-show contagion has spread from the U.S. to just about every nation that boasts a TV transmitter. In Brazil contestants compete for as much as 45,000 cruzeiros ($675); in Italy it is possible to win a fat bundle of 5,000,000 lire ($8,000); in Britain a Pakistani college girl got ?1,024 ($2,867) for her knowledge of Chaucer. Mexican viewers of The 64,000 Peso ($5,120) Question were grumbling that the sponsor was asking impossible questions to avoid paying the jackpot, but finally a textile engineer named Jaime Olvera broke the bank by identifying...
...another cobbler, former Contestant Gino Prato, won CBS's $64,000 Question. Critics charged that: 1) Delia Rocca was actually a professional impresario, and 2) Gino Prato's appearance was simply a buildup for a new Revlon show to be called The $64,000 Challenge, starring past quiz winners...
Meanwhile sponsor Revlon is busy grooming a third entry for the quiz sweepstakes. This one, to be called The Most Beautiful Girl in the World, may appear on Thursday nights in place of The Johnny Carson Show, and seems aimed at bringing the format of Atlantic City's Miss America contest to TV with the added bait of a $250,000 cash award...
...Television quiz prizes are taxable as income, but most prizes awarded for past achievements, e.g., Nobel and Pulitzer Prizes...
...Word to the Audience. In London, Cambridge Archaeologist Dr. Glyn Daniel, 41, took his place as M.C. on a TV quiz show, studied the sheaf of poisoned arrows he was asking a panel of experts to identify, remarked moodily: "I should like to kill a few million people, and most of them would be viewers...