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Important Gifts. One day Army Nurse Lorraine Knox brought in two copies of a quiz book she found in the hospital bookstore, and for two hours the President and the nurse worked at quizzes. Before the week was out, he was permitted to read for the first time since he became ill. But his greatest pleasure came when he opened a package from his grandchildren: Susan, 3, Barbara Anne, 6½, and David, 7#189;. Each child had sent an original drawing. David also sent a book, a 25? volume called The Mackenzie Raid by Colonel Red Reeder, a story...

Author: /time Magazine | Title: THE PRESIDENCY: The Time of Healing | 10/17/1955 | See Source »

...Challenge. One canker of doubt, however, is disturbing all the hallelujahs about the glorious new TV season. Its name: The $64,000 Question. The instant, smash success of the quiz show dreamed up by Lou Cowan has brought a flood of imitators promising to give contestants everything from a producing oil well to a quarter of a million dollars. The industry is quivering with the unmistakable impulse of a new "trend." NBC's Weaver, instead of planning new telecasts from Mars or from the bottom of the sea, has been closeted with Question's sponsor (Revlon), promising them...

Author: /time Magazine | Title: Radio: Big As All Outdoors | 10/17/1955 | See Source »

Postgraduate Quiz. Meanwhile, Sponsor Revlon was not deaf to the call of duty. If one quiz show was a smash hit, why not two? The producer, Louis G. Cowan, Inc., came up with a new idea called Panelopoly (a portmanteau word combining panel and monopoly), which would feature a panel of four amateur experts who would answer questions on their specialties. Adman Norman Norman sees Panelopoly as a sort of postgraduate course for contestants who have tried for the top money on The $64,000 Question. Explains Norman: "I got to thinking along this line when I realized that...

Author: /time Magazine | Title: Radio: The Enormity of It | 9/19/1955 | See Source »

...resident geniuses (TIME, Aug. 22). Surprise has been largely handled by the Cowan executive vice president, Steve Carlin, who claims he can discover a further difference between the two programs. Says Carlin, with deadpan seriousness: "Despite the $100,000 payoff, The Big Surprise will not be, strictly speaking, a quiz show; rather, it is a novelty show, based in the main on human interest...

Author: /time Magazine | Title: Radio: Upped Ante | 9/5/1955 | See Source »

...staying power. Can it ever, for example, get contestants to go for the full $64,000? Nonetheless, there was a familiar sound in the air-the sheeplike rustle of competitors rushing to get similar shows on the TV screens. Mutual Broadcasting System headquarters buzzed with talk about a quiz show with a jackpot of $250,000. All that is needed, confided Mutual's Pressagent Frank Zuzulo, is a group of three sponsors to finance it. An independent TV packager is reported canvassing the networks with a proposal to give each top winner on his show a producing oil well...

Author: /time Magazine | Title: Radio: Fort Knox or Bust? | 8/22/1955 | See Source »

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