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...advertise these and its other appliances, Westinghouse this week began spending $28 million-the biggest promotion splurge in its history. It even began giving appliances away on a new TV quiz show about its products called Freedom Rings. Contestants will be out of luck unless they have called at their Westinghouse dealers to pick up clue sheets...

Author: /time Magazine | Title: CORPORATIONS: Atomic-Power Men | 3/2/1953 | See Source »

...News Quiz (THIS TEST COVERS THE PERIOD NOVEMBER 1952 TO FEBRUARY...

Author: /time Magazine | Title: National Affairs,INTERNATIONAL & FOREIGN,OBIT: Ring In the New | 2/23/1953 | See Source »

...Phyz Quiz...

Author: /time Magazine | Title: National Affairs,INTERNATIONAL & FOREIGN,OBIT: Ring In the New | 2/23/1953 | See Source »

...Peasant." Though Stalin loves to quiz his associates on Marx and party history, he distrusts intellectuals, says Author Svanidze. Speaking to one about his grape orchard in the Caucasus, Stalin said: "That orchard was watered with my sweat! You can't understand that, you intellectual anarchist! I'm a peasant by birth . . . and a gardener and wine grower on top of that. It's a race apart. It's the best race to run a country...

Author: /time Magazine | Title: Books: What Sosso Said to Budu | 2/2/1953 | See Source »

...Love Lucy will still be made at movie studios. The thing that worries some television producers: will top-quality programs suffer from movieland's standardizing touch? Said one official: "Everything will be bigger and more imitative than ever." Another agreed: "We're going to get quiz shows that are better lighted than ever before, but they're still going to be quiz shows...

Author: /time Magazine | Title: Radio: Western Approach | 11/24/1952 | See Source »

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