Word: quiz
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...movies and Hollywood B pictures they have already seen five or six times. CBS is also bringing out of retirement the 14-year-old ex-radio show, Information, Please for its TV debut, and will give another chance to such TV veterans as the Arthur Murray Show and Pantomime Quiz...
...Greek to me," "bolt from the blue." Whenever a panelist suggests a letter not represented in the phrase, he goes "down," and $5 is forwarded to the viewer who suggested the phrase. If all four panelists go down, the viewer wins $25 and that granddaddy of quiz prizes, "a full set of the Encyclopaedia Britannica...
...audience," Goldstein says, "has to feel superior. Like in a quiz show, if the audience knows the answer and the guy misses it, they feel good. So your comic has to be somebody not as smart as the guy watching it. You can't laugh at somebody who's smarter than you. Hollywood wouldn't believe it, but every so often you see a Ma & Pa Kettle coming out of a theater, laughing at themselves...
Cliff Johnson, 36, got the idea for the show in 1941. One morning, when, his firstborn, Sandra, was only 18 months old, he took her to the studio with him, was officiating on a telephone quiz show when Sandra piped up: "Daddy, I have to go to the bathroom!" The listener response was so great that Cliff thought: "By golly, this could really be something." But radio was not yet ready to let a family run loose on the air. Besides, Cliff didn't yet have a big enough family. By 1947, the Johnsons had three more children...
...COVER QUIZ...