Word: quiz
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...started as a satire, to end all giveaways." But the skyrocketing Hooperatings of Mrs. Hush (Clara Bow) and Miss Hush (Martha Graham) changed his thinking. After the Walking Man, he might try a "Walking Lady, a Baby Hush, or a Burping Baby." The only trouble is "those other quiz shows that glommed on to the idea." If the rivals don't stop, they may spoil the whole thing...
...TIME News Quiz...
...snap meant pepped-up picture stories, quiz pages, for-men-only articles, and reprints of short stories, but no ads-at least, in the February issue. Ingersoll had thrown out the cheap-looking ads that had cluttered up Salute's pages, so that he could court more imposing accounts...
Presiding over R.F.D. America is Joe Kelly, a veteran quizmaster (Quiz Kids') and radio hayfoot (National Barn Dance). Wearing a violent plaid shirt, overalls and straw hat, and spouting wheezy barnyard jokes, Kelly is the only jarring note among the soberly dressed, well-scrubbed men & women who participate in the show...
Each week, four contestants-usually three men and one woman-answer questions about farm life. Samples: "Why is butter yellower in summer than in winter?" "'Why are barns painted red?"* Prizes, as in most quiz programs, are lavish, but they are also practical: a manure spreader, an automatic shotgun, a ten-year supply of overalls (40 pairs), a milking machine. Contributors of questions used get a $50 gift certificate with a mail-order catalogue...