Word: quiz
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Some of you may have wondered recently why a TIME music quiz reposes in the windows of a department store in your community. The answer follows...
...view of these facts TIME offered recently to department stores in 31 American cities which have symphony orchestras a display called TIME for Music. From our standpoint, this display is designed to call attention to TIME, to our Music department and to our advertising pages. It is a quiz consisting of 24 enlargements of TIME covers, with the cover portrait replaced by famous composers from Bach to Gershwin. Attached to each cover poster is an excerpt from a story in TIME'S Music department-but omitting the composer's name. With the excerpt as a clue, passers...
...Studio Audience: "... A mass of negative flotsam. Open the door of any studio at any hour of the day or night and a faceless group will flock inside to participate in quiz programs, community sings, or to laugh and applaud as directed...
...sure, the girls had only one chance to display their intellectual attainments. This was on a radio quiz show. "On what river is the U.S. Naval Academy located?" asked the quizmaster. Why, said Miss Utah, on the Mississippi River. Miss Chicago was convinced that Maryland had been named for Queen Elizabeth, and that Napoleon had been crowned Emperor by the French people (correct, the judges decided, because Napoleon, who crowned himself, was one of the French people).* Miss Chattanooga was asked: "What is the capital of Massachusetts?" She shifted uneasily, hesitated, finally burbled something which sounded very much like "Petroleum...
There are also some painfully accurate re-enactments, and a parody of singing commercials ("Consolidated sardines-America's delight," etc.) which could never be too broad for its model. A dullard on a quiz program racks her brains for the name of the Father of His Country. Some soap-opera actors fight out a love crisis ("We are but straws in the wind," the unfaithful husband explains to his wife), their faces embattled in the schizoid struggle between sincerity and nausea which is one of the occupational diseases of soap-opera acting...