Word: quotesmith
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...company that hasn't been worried is John Hancock Financial Services, last year's No. 1 seller of term-life policies on both Quotesmith and InsWeb. "Our strategy is to sell products in all the different ways that consumers like to buy them," says Diana Scott, vice president for e-business at John Hancock...
...sites that make the savings possible, since consumers frequently shop online only to purchase a policy from their own off-line agent. Some gratitude. "These websites have done consumers a tremendous service," says Brown, "but they have not figured out how to make money." Indeed, the stock prices of Quotesmith and InsWeb, the two largest insurance shopping sites, have fallen some 90% below their 52-week highs...
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