Word: qvc
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...would be more money to spread around if it didn't cost so much to count us in the first place: about $15 billion, according to some estimates. That includes $338 million for ads in 28 languages, a Census-sponsored NASCAR entry, hiring Marie Osmond to do outreach on QVC, $2.5 million for a Super Bowl ad and spots on Spanish radio and soap operas and Dora the Explorer. The ads are meant to boost the response rate, since any household that doesn't mail back its form gets visited by a Census worker, another pricey line item...
...Even QVC, which sells merchandise on its shopping channel and website, reported more than 765,000 orders totaling $32 million in sales on Black Friday - the highest level in the company's 23-year history and 60% more than last year's Black Friday sales...
...share of Time Warner Entertainment, a unit of Time Warner that owns, among other things, cable outlets in 36 states. Southwestern Bell spent $650 million in February for just two suburban cable systems in Washington. The Bell Atlantic-TCI deal dwarfed the bidding war between Barry Diller's QVC shopping network and MTV-owner Viacom for Paramount Communications, which had held Hollywood and Wall Street spellbound in recent weeks. It also thickened the plot, since TCI-controlled Liberty Media has been a chief backer of Diller's, whose nearly $10 billion bid for Paramount tops Viacom's by about...
...Paramount battle. Diller is about to add an additional $500 million or more to his war chest from Cox Enterprises; he already has $2 billion of bank financing on top of a combined $1 billion commitment from Liberty Media and Comcast cable, Liberty's major partner in QVC. Some experts say Bell Atlantic would be making a major strategic mistake if it let Paramount get away. In a world with 500 or more channels competing for viewers' attention, they say, the winners will be those companies that can offer the most attractive programming. The Walt Disney Co. embraces that view...
...financing came from America Online. It needed content. People liked the fact that we were dealing with a life stage when there is so much need for information to inform purchase decisions. Hummer Winblad invested to empower the e-commerce component of the business, a wedding gift registry. When qvc invested, it was interested in helping us build our brand. We had only $1.7 million in the beginning, and then we reached $3 million. A year later, people were throwing $10 million and $20 million at people just for waking up in the morning. But that wasn't our culture...