Word: qvc
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Dates: during 1990-1999
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With a vision he once publicly compared to Barry Diller's plans for QVC, Sculley had hoped to parlay the valuable patents of the once little-known company into a behemoth befitting a new name he dreamed up for Spectrum: Global Wave Communications. What was to have been a comeback for the 54-year- old executive, who stepped down last June after failing to restart Apple's stalled rise, instead poses new questions about his business acumen...
...manufacturers to substantiate the claims of their products. Stricter rules and an influx of such yuppie-swank companies as Volvo and Braun to the $750 million infomercial business have resulted in the marketing of fewer gadgets ending in the suffix o-matic. In addition, Barry Diller's purchase of QVC has given the entire home-shopping industry an element of cachet. Diller was introduced to QVC by his friend Diane Von Furstenberg, who sells a line of women's clothes on the channel, and he is luring other upscale designers, among them Karl Lagerfeld, who has expressed interest in selling...
Much of the home-shopping world still has a bargain-basement aura. Rivers, who has sold $60 million worth of clothing and jewelry on QVC, hawks everything from breadmakers and hair bows to books on faith healing on Can We Shop. She also brings on other celebrities to promote their wares: Dolly Parton appeared as one of Rivers' first guests to shill her own line of "goof-proof" Revlon cosmetics, for which the singer has also completed an upcoming infomercial. Rivers sees herself as the pioneer of a new genre combining selling with show biz. "This is entertainment...
Paramount Board Favors QVC...
...board of Paramount Communications recommended that shareholders reject Viacom's latest bid and again advised that they accept QVC Network's offer, estimated to be more generous by about $600 million...