Word: qvc
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Barry Diller sure thinks so. Two long years after the architect of the Fox Network departed his perch at QVC for exile in the Media Mogul Wilderness, the poker-faced, once-and-future content king is ready to reveal his latest card. It is Consumer's Edge, a software developer based in La Jolla, California, that hopes to earn a slice of the online commerce pie by offering what CEO Steve Tomlin calls "deep interviews"--extensive Q&As that match consumers with pretty much any product known to the free market...
...ethical purity would have been possible without a $9 million surplus left over from the 1993 Inaugural. The rest of the $30 million cost will be offset by the sale of tickets and trinkets, like the $39.95 bronze medallion, featuring likenesses of Clinton and Al Gore, available from the qvc shopping channel. (During one brief three-hour segment, buyers phoned in orders for the commemorative item totaling, on average, $10,800 a minute.) But home shopping is at least democratic; the sale of tickets to special Inaugural events is not. Democratic donors won the right to purchase the best seats...
Last week, the Presidential Inaugural Committee began hawking official souvenirs on the QVC-TV shopping network. But back in September, Brian Harlin, owner of a Washington memorabilia shop, had started selling his Inaugural trinkets to the public. The committee fired off a "cease-and-desist" letter. Harlin scooped it by applying for a trademark for the Inaugural seal seven weeks before the Clintonites did. Approval is pending for both sides. The U.S. Patent and Trademark office says that although the trademark has not been maintained, use determines rights. Hence, lack of a trademark registration does not preclude protection. So which...
...worrying about security on the Net. I find it interesting that folks who use cordless phones to call the qvc shopping network on TV worry about Internet security when they can be hacked by inexpensive hardware scanners. Nothing will ever be totally secure and safe, but little is totally unsafe and insecure; it's all comparative. ROGER DAY Kent, Washington...
Instead, he bought about 13% of QVC, the cable-TV retailer that is the Home Shopping Network's prime competitor. But he hadn't quite shaken his yen for upscale properties and in short order was using QVC to launch the exhaustively chronicled bidding war for Paramount that he lost to Viacom's Sumner Redstone. By the summer of 1994, Diller was describing a projected takeover of CBS as his "destiny." But Comcast, a cable company that owned a 15.5% stake in QVC, squelched the deal and then tendered its own offer to buy out Diller's share...