Word: r
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...weren't customers shopping for snacks at Toys "R" Us? First of all, some mothers simply refuse to torture their children. Think about it: you're a kid. You take a trip to heaven, a.k.a. Toys "R" Us, once every two months or so. And with all those bikes, trains and video games surrounding you, Mom brings you to the Clorox aisle? Talk about temper-tantrum central. "As you can see, he doesn't want to be here," says Jennifer Meade, whose 7-year-old son Logan is fiddling with a Nerf Blaster in a shopping cart, looking like...
...other major challenge facing the "R" Market: prices. Like many Toys "R" Us stores, the Phillipsburg outlet is dangerously close to a Wal-Mart - in this case, only a two-minute walk away, in the same shopping plaza. Sure, it's convenient to one-stop shop at Toys "R" Us. But after glancing at the prices - the Stauffer's Whales snacks, juice boxes and bottled water are all cheaper at Wal-Mart - Meade said she'd get that stuff there...
...Phillipsburg, Toys "R" Us is more price competitive with Wal-Mart on diapers and baby formula. But an 8.9-oz. box of Cheerios at the Phillipsburg Toys "R" Us cost $3.49. At the Phillipsburg Wal-Mart, you get 21.06 ounces for $3.98. At Toys "R" Us, a 52-load container of Tide with Febreze costs $16.49. At Wal-Mart, you get 78 loads for $19.97. Not a huge difference, but cash-strapped consumers are searching for every kind of bargain these days...
...surprising that Wal-Mart offer lower prices than Toys "R" Us on consumables, one of the retail giant's core competencies. What should be more disconcerting for Toys "R" Us is that Wal-Mart often beats the toy company at its own game. For example, a collectable Lighting McQueen, the main character in the hit Pixar movie Cars, costs $2.97 at Wal-Mart. At Toys "R" Us, he and other key characters go for $3.59. Monopoly is $10.44 at Wal-Mart and $12.99 at Toys "R" Us. Here's a real shocker: at Wal-Mart, a "Surf's Up" Barbie...
...dismiss the "R" Market's potential, however. The company would never have rolled it out if it hadn't tested well. It should be a haven for impulse purchases: "I want to get that Wiggles guitar for my son, but oh yeah, I just remembered we're out of toilet paper and toothpaste too." The "R" Market offers far more toddler food and snack options than typical supermarkets, and the presentation of the Phillipsburg shop, for one, was neat, tight and bright. "I'll definitely use it," says Jennifer Stroka, a veterinary technician and mother of a 4-year...