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...cross-company, cross-national teamwork that created the car is inspiring those who are selling it. Nissan's marketing team held global meetings at which, for example, a proposal from Europe to work with only a select number of GT-R dealers was picked up for Japan and, possibly, the U.S. (The GT-R was unveiled in Japan last October, and will launch in the U.S. in June and in Europe by March...
Conspicuously absent from the team is advertising. Nissan's nontraditional marketing plan for the GT-R includes viral video, manga, two documentaries and a tie-in with Sony Computer Entertainment for an appearance in PlayStation's new Gran Turismo 5. The strategy is another signal of change: publicity-generated marketing is common practice for brands like Aston Martin and Lamborghini...
While the GT-R is further proof of Nissan's global dna--it is, after all, a Japanese company run by a Frenchman--Nissan has never deviated from keeping the GT-R's image rooted in Japan. (Ghosn's steering committee even toyed with the idea of linking the GT-R with Godzilla.) Mizuno often says that the car was born in Japan and raised in Germany. The GT-R, he says, is an expression of the Japanese senpai-kohai system, in which the more experienced teach their juniors. The GT-R team simply took that Japanese concept and exported...
Outgoing interim Dean of the College David R. Pilbeam suggested changing the name to “midterm feedback” to make it seem less punitive...
...wait to eat the second one, and left satisfied. “The pain wouldn’t be worth the gain,” he said. “Boloco and Qdoba just don’t cut it.” Some came prepared to wait. Erin R. Gilmour brought a copy of Jane Austen’s Sense and Sensibility with her. Charlotte Braun, standing next to Gilmour at the very end of the line, had brought the free magazine Stuff @ Night to keep her company. Others could not be persuaded to wait in the long line...