Word: race
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...demonsheep quickly spiked near the top of Twitter's trending topics, and Rachel Maddow played the spot on her MSNBC show, calling it "so bad, no one wanted to believe it was real." Not wanting to be left out of the controversy, the third Republican candidate in the race to unseat Democratic Senator Barbara Boxer, Chuck DeVore, responded by launching a website - Demonsheep.org - that asked people to "pledge your efforts to stop these Jawa-like, Terminator-esque Demon Sheep from taking over California...
...meter dash is the shortest possible race, but one competitor easily separated himself from the field, and it is with little surprise that I note his name atop the overall scoreboard through five events...
Scott Brown of Massachusetts was sworn into the U.S. Senate on Thursday, having overcome huge disadvantages in fundraising, familiarity and party ID in his race last month against state attorney general Martha Coakley...
...vote, compared with Coakley's 51,000 views. And his social-media presence generated 10 times more Facebook fan-page interactions than Coakley's, according to a study released by the Emerging Media Research Council. As a result, Brown's name recognition zoomed in the closing days of the race, to 95% in a Jan. 14 survey from 51% in a Nov. 12 survey by Suffolk University...
...more than a numbers race. Using Ning, a social platform, Willington created the "Brown Brigade," Brown's own unique social network, which allowed the campaign to connect with grass-roots supporters. "You could also hook up with people in a brigade in your area," says Willington. The channel worked in all directions: Brown's staff could reach his supporters, his supporters could respond to him, and supporters could find one another to organize. The golden moment? The campaign raised $1.3 million in just one day by publicizing a fundraising blitz using those social platforms, well surpassing their goal...