Word: raced
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Dates: during 1980-1989
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...Popularity and name recognition are two very different things," according to Ellen Wilkins, a spokesperson for Malone's campaign. "In a race with Ted Kennedy, 40 percent of the people know him and like him, 40 percent know him and dislike him. The key is winning the hearts and minds of the other 20 percent...
...quantify how many votes the name recognition got for [Joe] Kennedy, but I know that he had immediate name recognition," said Tom Gallagher, who dropped out of the Eighth District race in June 1986. "The first name really matter. Having the [Kennedy] just snowballs...
Roosevelt attempted to use the familiarity of his own name in the 1986 race, but found the Kennedy name outweighed even a name shared by two U.S. Presidents...
...race against Joe Kennedy, Fiscus minimizes the importance of campaign money, saying "It doesn't cost much to go to someone's door and talk to them." But he has spent $5000 on the campaign, and only half of that comes from private donations...
...tough to raise money for a race against Ted Kennedy in the ways youmight think," Wilkins said. "The 40 percent of thepeople who can't stand him feel very stronglyabout it and they're willing to pay money tosupport someone else...