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...gallon, appreciably less than STP. In fact, STP spends more on advertising the oil treatment than it does on producing it. Such high-compression hustling may be the main reason for STP's history of success. Even now, auto-suggestive motorists-bombarded by radio and TV commercials ("the Racer's Edge") that often feature Granatelli and his wife Dolly-are snapping up STP almost as fast as ever. Though earnings are down, revenues are up about 3%. Granatelli contends that the earnings drop is due to increased spending on advertising and new product development. But there...

Author: /time Magazine | Title: MARKETING: The Racer's Sludge | 11/1/1971 | See Source »

...independent production companies or individuals to make their films. Doubleday is making a production deal for a film version of one of its own books, The Parallax View, by Loren Singer; it has contracted for a screenplay by Lorenzo Semple Jr. (Pretty Poison), and hired Director Michael Ritchie (Downhill Racer). Mattel has worked out an arrangement for eight children's films-what else?-with Producer Robert Radnitz (Misty, A Dog of Flanders); Radnitz is now at work in Louisiana on Sounder, from the 1970 Newbery Medal novel by William Armstrong...

Author: /time Magazine | Title: INDUSTRY: Cinema, Corporate Style | 9/13/1971 | See Source »

...dozen strays. As each hitchhiker gets into the bucket seat beside him, GTO shrewdly sizes him up and, chameleonlike, takes on a completely new identity, one that he hopes will impress his listener. Spinning out fantasies about imaginary pasts, GTO becomes by turns a gambler, a television producer, a racer, a war hero. The role of GTO in the movie Two Lane Blacktop calls for virtuoso acting, and gets it-from a 43-year-old veteran of a hundred movie and television westerns named Warren Gates. Still little known to the public, Oates is now being described by directors...

Author: /time Magazine | Title: Show Business: The Story of Oates | 9/6/1971 | See Source »

...Chicago suburb of Bridgeview, the cause fared better. Officials waived the rules and 11-year-old Susan Farbin entered the Soap Box Derby traditionally open only to boys aged 11 to 15. She obtained the sponsorship of the National Organization for Women and emblazoned her bright pink racer with a Women's Lib emblem of sexual equality. In the derby finals, Susan may have unsettled some of the boys' dawning prejudices about women drivers by going faster than a greased (male chauvinist) pig and taking three trophies-for best racer construction, first in her age class and second...

Author: /time Magazine | Title: The Nation: Junior Lib (Contd.) | 8/2/1971 | See Source »

This year sports-car driver Donohue and his McLaren racer terrorized them, running at record-shattering speeds throughout practice. But fellow road-racer Revson, in another McLaren, won the number-one starting position when Donohue's car lost its edge, during qualifications. Donohue and Revson are the favorites, in that order, with the likes of A. J. Foyt, Bobby and Al Unser, and Mario Andretti left hoping that the McLarens break down...

Author: By Stephen J. Potter, | Title: Ivy Graduates Will Lead Fastest Indy 500 Field | 5/28/1971 | See Source »

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