Word: rachael
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...hold on to her fan base, Rachael Ray will be famous for the next 80 years. That's because a good portion of it is under 7 years old. If you look below Ray's waistline anytime she's in public, there's likely to be a child holding out a piece of paper for her to sign. "It's because I'm a bobble head, dude," she explains after giving a boy an autograph. "I have a cartoon-character voice, I've got a lot of energy, and they know I'm not going to punish them." Rachael...
...cheerfulness--plus the 30-minute meals she created back when her job was doing demos for a supermarket--that she has based an empire on. So far, it includes more than half a dozen best-selling books, the Every Day with Rachael Ray magazine, four Food Network shows, a line of cookware and an olive oil. "She reminds me of Julia Child," says Wolfgang Puck, the celebrated Los Angeles chef whose back Ray is rubbing even though they just met an hour ago. "She has a completely different personality, but the message is the same. The message...
...herself at all times as the Everywoman with the hick upstate--New York twang. Like a sorority girl cooking for a charity event, she calls her dishes "yum-o" and says things like "Good thinkin', Lincoln." On her first few shows, she plays up the fact that--oh, ditsy Rachael--she has a limp at the moment because she fell down the stairs in her house. At a segment at Sterling Vineyards in Napa Valley, Calif., in which she and Puck choose wine for the Oscars' Governors Ball, she made sure to loudly announce during a tasting that "it looks...
...fans. Ray--who has no teleprompter, earpiece, cue cards or even writers--has a finely honed sense of what is and is not Rachael Ray. When the Vegas affiliate wanted a promo in which she would say, "Join me for an entertaining and unpredictable hour of television," she refused. Instead, she blurted out, "What happens in Vegas stays in Vegas, but if you want to know what happens on my show, you'll have to check it out at 10 a.m." The audience went nuts. There are, apparently, Rachael Ray clichés and non--Rachael Ray clich?...
Junior co-captain Julia Kidder moved to second when senior Rachael Murray walked, and scored the lone run of the game when the very next batter, Adams, drove an offering from Lions starter Jackie Adelfio to right for a single...