Word: racier
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Dates: during 1960-1969
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Chevy Division Manager Elliott ("Pete") Estes has fallen behind his competitor (and Bloomfield Hills neigh bor) Don Frey, whose Ford Division in October outsold Chevrolet 194,000 cars to 192,000. None of the regular "lower-priced three" cars are burning up the track, but racier, higher-priced models are doing splendidly, and auto economists point out that "the sales mix is very rich...
...Something is happening here, and you don't know what it is, do you, Mr. Jones?" What is happening is that the folk-rock movement, heady with the success of its big-message-with-a-big-beat songs (TIME, Sept. 17, 1965), has been prompted to try racier, more exciting themes. It is no longer down with the P.T.A. and conformism, but-wheel-onward with LSD and lechery...
Roomier & Racier. Taking a cue from the U.S. competition, the Europeans are bringing out more new models and moving to somewhat greater size. Despite the Italian slowdown, Fiat is doing better than last year because of the success of its recently introduced "850" model, which is roomier, racier and more luxurious than the standard small Fiat; sales have reached 1,000 a day. British Motor Corp. has brought out a new Austin "1800" model to compete against Ford's Cortina and G.M.'s Vauxhall Viva. In Germany, the larger Volkswagen "1500" has made up some of the sales...
...says, and Britons no longer need titillation from the tabloids. To prove the point, one Mirror executive held up a picture of a demurely necklined deb and declared: "I defy you to find her cleavage." Nobody bothered to search, for the Mirror can still be counted on to reflect racier stuff. Only last week it ran a picture of Kim Novak that posed no plunging-neckline problem because there was no neckline. In fact, there were no clothes...
...nervous passengers to hang on to, the new Thunderbird can be converted into a pseudo two-seater by slipping a fiber-glass tonneau cover over the back seat. The nation's bestselling compact, the Falcon, adds a dummy air scoop on the hood that gives the car a racier silhouette...