Word: racing
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Dates: during 1960-1969
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...remained a no-account critter until 1941, when the American Quarter Horse Association was formed to legitimize the breed. Since then, more than 500,000 quarter horses have been registered in the U.S., and many of the racers among them work in plush surroundings. California's Los Alamitos Race Course, a $15 million complex 35 miles south of Los Angeles, was built in 1947 by Frank Vessels Jr. and his late father on the site of a former beet farm. Los Alamitos drew 457,080 fans last year and attendance is up 30% this year. It pays better than...
...biggest quarter-horse race of all is the annual Ail-American Futurity at Ruidoso Downs, N. Mex. Come Labor Day, some 10,000 bona fide and drugstore cowboys-along with doctors, lawyers and oil-rich Indian chiefs-will turn out to see the tenth running of the 400-yard event billed as the "World's Richest Horse Race." Prize money for this year's Futurity is $615,000, nearly four times the size of the purse offered at the Kentucky Derby...
After chasing each other around the track for years, Detroit's automakers and their foreign competition now appear to be coming full circle. The U.S. is about to undergo another compact-car race with a brand new generation of minimodels...
Farthest along in the development race is Ford, whose six-cylinder, 100-h.p. entry will resemble a sawed-off Mustang and have a semi-fastback roof-line that will make it sportier than the Volkswagen, Japan's Toyota, and other leading low-priced imports. The car is currently being test-run at the company's proving ground in suburban Dearborn. Code-named "the Delta," it is considerably longer (176 in. to 159 in.) than the Volkswagen, but does not stand quite as high (53 in. to 59 in,). It will get about 22 miles to a gallon...
...Great Air Race of 1967 embroiled Madison Avenue for much of last summer. It began when Trans World Airlines, at a time when other airlines were launching bright new advertising campaigns, decided to throw its $18 million-a-year account up for grabs. Eight top agencies, including Foote, Cone & fielding, TWA's shop since 1956, spent months of work and more than $1,000,000 to land the business. The winner? None other than Foote, Cone, which won the day with a campaign built around TWA's current "Up, up and away" theme...