Word: racing
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...more of us than ever will be looking for love online. And if recent studies are any guide, relatively few women on mainstream dating sites will bother to respond to overtures from men of Asian descent. Likewise, black women will be disproportionately snubbed by men of all races. Yes, even though America has been flirting intensely with a postracial label for some time, color blindness is not upheld as an ideal in the realm of online romance. On some sites, it's not even an option. (See the 25 most important films on race...
Chemistry.com requires users to identify their ethnicity; like eHarmony, it considers members' racial preferences when suggesting matches. Match.com lets users filter their searches by race. The site's profiles include space to indicate interest (or lack thereof) in various racial and ethnic groups. But after Jennifer House, a black woman in Los Angeles, perused one too many profiles only to find the guys had checked off every box except African American, she changed her strategy. "Now I look at that section first so as not to get my hopes up," she says...
Racial preferences - or, as some call them, biases - are easier to observe on these sites than in offline settings. Behind computer screens and cutely coded user names, people clearly communicate things about race that few would ever say aloud...
...people running OkCupid.com have a less nuanced explanation. In October, the free dating site, 80% of whose members choose to input their race, studied the messaging patterns of more than a million users and concluded on its official blog that "racism is alive and well." (See the 50 best websites...
...racial preferences amount to racism? Or is overlooking an entire ethnicity as innocuous as filtering out redheads or people under a certain height? "Just because you take race into consideration in your dating preferences and are aware of race doesn't make you racist," says Dr. Nicole Coleman, a psychology professor at the University of Houston. Minorities who prefer to date within their own race or ethnicity - and who look for potential mates on niche sites like BlackPeopleMeet.com and Amor.com - would probably agree with...