Word: racks
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Dates: during 1990-1999
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Especially for those who rack up major miles, the new rewards can be as rich as the marketer's imagination will allow. No longer measured merely in terms of upgrades to first class and discounts on hotel rooms, rewards now come in the form of highly orchestrated fantasies, charitable works and gobs of expensive merchandise. "It's a great time to be a member of these programs," says Randy Petersen, editor and publisher of InsideFlyer magazine, a monthly industry publication. Petersen, the foremost expert on frequent-flyer programs, has been analyzing and publishing information about these programs for the past...
...modern chic in the still Communist world: peeling white paint, tilting buffet tables, schoolroom chairs bolted together into haphazard couches. But the attraction here isn't the decor; it's the machines: a beige Compaq Proliant 2500 computer and an off-white Dell Poweredge, hooked into a refrigerator-size rack of network routers and, from there, via a thumb-thick black cable, to the infinite abundance of the Internet. Edward Zeng, the 35-year-old Chinese entrepreneur who commands this tiny outpost in the battle for information freedom, can't resist a grin as he looks around the modest...
...THEM EAT CAKE Lipitor, a cholesterol fighter developed by Warner-Lambert and marketed with Pfizer, roared out of the chute last year, the only Rx rookie to rack up $1 billion in first-year sales. Lipitor lowers cholesterol--and by extension the risk of heart attacks--by interfering with an enzyme that the liver uses to make cholesterol. Analysts expect sales to top $3 billion...
...blender that sliced, diced, ground, grated and chopped, all in one. After some fine-tuning, the Cadillac of cookware was born. Though he sold the company in 1988, Sontheimer never lost his taste for fine cuisine, and just before entering the hospital, he served up a final feast of rack of lamb...
...your Harvard male your basic off-the-rack male? I would say, 'Yes, he is,''' says Dr. Richard G. Bribiescas...