Word: radially
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Dates: during 1970-1979
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...belted bonanza. Most of them have now regained lost ground in the market, which includes $3.8 billion a year in replacement purchases and the $700 million spent on equipping new cars. Recently several major tiremakers stepped up the competitive pace by putting out still another variety of tire, the "radial...
...creating a European-based multinational group on a truly American scale." Pirelli's management, vexed by labor troubles at home, sees the tie-up as a way to expand in the U.S. and in other markets. Both partners hope to capitalize on Pirelli's expertise in radial tires. The radial, with the cords in its fabric at right angles to the direction of wheel turn, lasts longer than softer-riding conventional tires, which have the fabric running diagonally in crisscross layers...