Word: radio-tv
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...Daughter of M. A. DeWolfe Howe, editor and Pulitzer Prizewinning biographer; sister of radio-TV's Quincy Howe and Harvard Law School Professor Mark DeWolfe Howe...
Electronic Stumping The two major political parties this week will kick off the biggest, costliest, best-organized TV political campaign in history. Long before the conventions decided on the candidates, Republicans and Democrats retained three ad agencies and took options on some $4,500,000 worth of fall radio-TV time (three times the 1948 costs). There will be far less whistle-stopping and fewer talks with local bosses, now that TV is out of the bush league of politicking. Items...
...Democrats are forking out about ten times as much money on radio-TV as on all other media combined. They have budgeted $1,600,000 for TV time, about $500,000 for radio-total $2,100,000. Republicans will spend some $2,200,000 for air time, 80% of it on TV. ¶ Democrats have scheduled eight half-hour shows and some 90 five-minute spots, most of which will be sandwiched between regular shows on the cheaper daytime slots. By intensive barnstorming, Democrats also hope to pick up plenty of free newscast coverage. The G.O.P. will run 15 half...
...Democrats will attempt a fairly sustained radio-TV pitch throughout this month and next. Republicans will start slowly, intensifying their campaign coverage in the three final pre-election weeks. This week the Democrats will experiment with saturation broadcasting: they will put Adlai Stevenson's Harrisburg, Pa. oration over all three networks and some 1,800 "blind" area stations. The G.O.P., understandably, is picking its stations, buying little time in the South (one exception: North Carolina, which has 175,000 Negro voters who might swing to Eisenhower...
...Julio Galindo, 26, a radio-TV scriptwriter and producer in Mexico City felt that TV has robbed radio. "With the exception of a few shows like Conversation, all the creative thinking and producing has gone into TV...