Word: radio-tv
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Philadelphia's KYW, losing money 19 months ago with disk-jockey noises, has gone into all news and into the black. Listener ratings show a jump of almost 400% in the past two years, and last week the station won the annual Radio-TV News Directors Award for its coverage of the Glassboro summit...
...city that took a parochial sort of pride in its "Never-say-Die" newspaper publishers has clear evidence that the impact of radio-TV and high production costs are overtaking tradition in the management of its newspapers. This does not necessarily mean that other papers may soon fold. Wags about town are pointing out, however, that the Record-American has made public no plans for a new printing plant although its current plant, a Victorian monstrosity, is slated for destruction in an urban renewal project...
Martian Invaders. Seymour's election was noteworthy in another sense. Traditionally, ad-agency heads have come, as did Strouse, from the ranks of account executives. But Seymour emerged from the world of radio-TV, and had already had a successful 15-year career as performer, producer and director before he switched. He began as a radio announcer in Boston after graduation from Amherst ('35), soon moved to New York and network broadcasting. Seymour was the announcer who, in Orson Welles's famous 1938 radio drama, "War of the Worlds," terrified listeners with realistic bulletins on Martian invaders...
...went over to Madison Avenue. For five years he was with Young & Rubicam, selecting shows to suit the sponsors. In 1955 he moved to Thompson, which, in spite of its size, had been slow getting into the enormous new field of TV. Seymour reorganized the radio-TV department, was the agency's show shopper. He did so well that he soon had a hand in all of the agency's activities. Thus, after Stanley Resor died and Strouse was left alone to run the shop, Seymour was a natural choice for president...
...include wide neckties ("the flashiest ever"), a dress that spells out words, and even one that is wired to play music. There is always the chance, of course, that one of her hyperdelic transsensory minis might break down. No problem. Says Diana: "Please just take it to the nearest radio-TV repair shop...