Word: radio
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Dates: during 1950-1959
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...situation involves a paradox, for the radio business in general is booming. Today more than 49 million homes are equipped with more than 95 million radios; there are more car radios (38 million) in operation than there were home sets ten years ago. And radio advertising last year was up 3% over 1957. The trouble, from the networks' point of view, is that most of these gains benefit the independent stations, where advertisers can buy into shows that are both cheaper and more closely tailored to local markets than network programs. More and more affiliated stations hesitate...
Soft & Sweet. NBC is beefing up its programing, hopes to produce shows so attractive that its affiliates will have no excuse to turn them down. NBC Radio's Executive Vice President Matthew J. Culligan sells his product with a highly polished Madison Avenue pitch. His patter is as distinctive as his black eyepatch, a souvenir of a losing scrap with a hand grenade during the Battle of the Bulge. He talks in terms of "imagery transfer" (which is simply radio cashing in on established TV advertising slogans, a method of attacking the public's ears while it rests...
...with scant attention from theater-party givers and a skimpy advance sale of $46,000. On top of that it ran into the truly Jobian trial of New York's newspaper strike, which muffled the critics' unanimous raves. Yet when news about J.B. did spread, via TV, radio and word of mouth, its theme of modern man's agony must have touched responsive chords. By last week J.B. was one of the hottest tickets in town, and requests for seats are pouring in by mail at a rate of nearly 500 a day. Advance sales have zoomed...
Hallicrafters radio, designed by Raymond Loewy...
...fast that it was badly disorganized. Just before the Leyte Gulf battle, Shima's force had wild-goose-chased after a supposedly crippled U.S. force. Shima steamed for the fringes of the vast Leyte engagement after other Japanese naval forces had set out, and the necessity for radio silence, he explains, meant that he could not coordinate his strategy or tactics with theirs. Faced with bad luck, disorganized communications and the blazing evidence that another Japanese force in Surigao Strait had been shattered, all Shima could do was withdraw. The admiral's account: "At that time, things flashed...