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What is it that the mainstream media don't understand about your role and the role of conservative talk radio in general? I don't think they understand why I do it, No. 1. I treat it as a business. My definitions for success have nothing to do with who wins elections, but rather, Is the program growing audience-wise? Are we attracting new sponsors? Are those sponsors paying confiscatory rates? Are we able to charge confiscatory rates? Which we are. Are they getting results for their advertising? Yes they are. We're sold out constantly...
...totally up to me. But I'm very serious about a lot of things. And so I get very passionate about those things, and I do so with honesty. But I also - it's showbiz too. There's a lot of radio out there. There's a lot of TV. There's a lot of competition. And you have to do certain things to cut through the noise. And that's where the showbiz characteristics will surface, such as "Talent On Loan from God." You know people think I'm saying I'm Christ, which...
...second thing that the media don't understand - and I think it's because talk radio is outside the Beltway - it's a phenomenon that attracts what I call the people who make the country work. I don't think politicians and elected officials and bureaucrats and even the media are responsible for the greatness of the country. I think it's individual Americans laboring in anonymity, not seeking fame, just trying to get by, play by the rules, work hard, ordinary people doing extraordinary things. And those are the people who listen to talk radio. And the media think...
...assumption is that people who listen to talk radio are idiots or mindless robots or victims of slick marketing and packaging. So there's sort of a condescending view of the audience of talk radio; people are sometimes held in contempt by some people. It's just totally wrong. It's 180 degrees out of place...
...seems that it's a positive thing to have people listening to radio and the issues, talking about politics and policy - having an informed public. That is what's annoying about the condescension - anybody who is tuning in to talk radio or watching cable is more engaged than people who are watching game shows. You are absolutely right. I've been doing radio for 20 years, and there are still these gross and great misunderstandings of what I do, why I do it and how I do it, and I'll get calls from people who are new listeners...