Word: radio
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...Radio humorist Fred Allen famously said that imitation is the sincerest form of television. But usually it's different networks doing the imitating. How did NBC get two shows in the same unusual milieu in the same season? Apparently by coincidence. Fey, who had a four-year development deal with NBC, first pitched the network a sitcom about cable news. Kevin Reilly, president of NBC Entertainment, felt Fey was using the news setting as a fig leaf for her own experience and encouraged her to write what she knew. Sorkin, meanwhile, was shopping his return to TV with a show...
...just about every imaginable stage lately. He went to Capitol Hill; gave a prime-time address; held the Rose Garden news conference; invited an anchorman into his limo, an editorialist onto Air Force One and a columnist into the Oval; held an off-the-record session for conservative radio hosts; and sat down chummily with a clutch of conservative opinion writers who had favored the war in Iraq but now think more troops are needed. That was all in nine days. He's so determined to be everywhere that he even did a White House interview with CBS's Katie...
...hour watching commercial television. Nothing unusual about that--except that Phipp, 30, was in a dark room at a South London medical center, lying inside a loudly whirring functional magnetic resonance imaging (fMRI) scanner that mapped her brain as video images flickered before her eyes. Brain scanners, which use radio waves and a powerful magnetic field to trace oxygenated blood to areas of neural activity, are used mainly to study or diagnose brain diseases. But Phipp's brain was being scrutinized by researchers to see how it reacted to the TV pictures--specifically, whether she responded to ads differently...
...alcopop WKD, for instance, registered more viewer interest than a Red Cross appeal when both appeared during a South Park clip. Another Neurosense study, for PHD Media, a media-buying agency, looked at which areas of the brain are most receptive to different media--TV, print and radio. PHD used the results to develop software it calls Neuroplanning, which better matches ads to media...
...Maya Angelou said she will host an XM Satellite Radio show on Oprah's network because...