Word: radio
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...hour watching commercial television. Nothing unusual about that - except that Phipp, 30, was in a dark room at a south London medical center, lying inside a loudly whirring Functional Magnetic Resonance Imaging (FMRI) scanner that mapped her brain as video images flickered before her eyes. Brain scanners - which use radio waves and a powerful magnetic field to trace oxygenated blood to areas of neural activity - are mainly used to study or diagnose brain diseases. But Phipp's brain was being scrutinized for decidedly nonmedical reasons. Researchers were monitoring how it reacted to the TV pictures; specifically, the study was designed...
...latest album, beat out new releases by Jessica Simpson and Christina Aguilera, making the folk-rock icon the oldest living artist ever to launch an album at No. 1. Notoriously reclusive, Dylan lately even seems to be enjoying his public, publishing a memoir, deejaying a show on XM Satellite Radio and endorsing a Broadway musical. "They say, 'Dylan never talks,'" the singer told Rolling Stone. "Well, what the hell is there to say?" How about, Welcome back...
...desperate Fox last fall even considered shooting Idiocracy ads that wouldn't show any of the movie at all. But the big studio marketing departments don't work well with high-concept campaigns and grass-roots marketing. They're designed to blast radio and TV into the mass consciousness. Stranger still, they seem not to care that marketing a movie's theatrical distribution can boost its eventual DVD sales, which Idiocracy is very likely to score on. (After a modest theatrical run, Office Space went on to sell 6 million DVDs and videotapes.) That may be because DVD marketing comes...
...department doctor and as soon as they took a CAT scan they realized there was something wrong. I have serious lung problems. I retired in 2002, but then came back to the department as a consultant. On Sept. 11 we'd been unable to communicate with the radios we had in the Trade Center because of all the steel and concrete. I invented a radio, the Command Post Radio, that's powerful enough to work in a high-rise or in the subway, but is still portable...
...court held that employees had no expectation of privacy in a locker room because the room had pipes that required occasional maintenance. (The need to service the pipes was enough for the court to let the employer use video surveillance.) The wave of the future seems to be radio-frequency identification, a transmitter smaller than a dime that can be embedded in anything from ID cards to key fobs to hospital bracelets (to safeguard newborns, for instance). Now consider Compliance Control's HyGenius system, which detects restaurant employees' handwashing and soap usage with wireless communication from clothing tags. Skip...