Word: radioed
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Dates: during 1920-1929
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Edith Wharton (for excellence in literature), Julia Marlowe (for excellence in stage diction), Milton John Cross (for excellence in radio diction) were awarded gold medals last week by the American Academy of Arts and Letters (founded 1904, headquarters in Manhattan...
...engaged in an intermural struggle over "tainted" v. "honest" testimonials. The Better Business Bureau and the Federal Trade Commission have been invited to act as advertising disinfectants. Object of last week's attack, however, was not directly American Tobacco Co., but Merlin Aylesworth's National Broadcasting Co., nation-wide radio chain. Possibly despairing in their endeavor to convince the Lucky Strike makers of the evils of their course, the sugar & calorie forces turned their attention to the broadcasting company as an accessory in the tobacco crime...
...Thus, half-incredulous, half-accusatory, the Open Letter appealed to the better natures, the higher selves, of Advisory Council members. It made particular reference to Owen D. Young (whose General Electric Co. it credited with controlling National Broadcasting), felt that Chairman Young could not knowingly permit the radio chain to aid in "undermining the interests of the American home and of honest business...
...made no reply), the Open Letter devoted itself chiefly to an interpretation of the Lucky Strike campaign (which, however, it failed to mention by name) as subversive to the youth of the nation. Having told how millions of "young men, women and children" assemble to hear the Lucky Strike radio orchestra, the Letter pointed out that "once attention is centred on the dance program, a flow of tainted testimonials begins to poison the air." Young women have already dieted themselves to the very threshold of tuberculosis, yet these "future mothers of the nation" are encouraged to "substitute" cigarets for "wholesome...
...Open Letter neither the tobacco nor the radio company has replied. The Lucky v. Sweet campaign has not recently been appearing in U. S. newspapers. The N F P P C attributes this absence to an awakened journalistic conscience; the advertising agency (Lord & Thomas and Logan) preparing Lucky advertising says that the campaign has finished its allotted run, will shortly be followed by another. Whether this new campaign will continue the Luckies v. Sweets campaign has not been announced, though President George Washington Hill of American Tobacco Co. (originator of the anti-sweet idea) has never exhibited the slightest signs...