Word: radioed
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...critical role of African-American voters during this election cycle has compelled both the Clinton and Obama campaigns to turn to influential black syndicated radio hosts, such as Bev Smith (whose show on AURN claims to reach 25 million listeners) and Tom Joyner (whose Dallas-based syndicated program says it has 8 million listeners every week), in an effort to spread their campaign message. It also helps them with damage control in the aftermath of negative mainstream media coverage, such as the backlash from controversial statements made by Obama's former pastor Rev. Jeremiah Wright...
...first time the candidates are using black radio in a significant way - they used to make their black radio rounds during the week leading up to the November election and that was it," says Joyner, a 36-year radio veteran. "The only time that ever came close was when Jesse [Jackson] ran in 1984. This election is forcing the candidates to reach out to the black community and talk about issues that matter to us. We hope that this continues with future elections." (See pictures of Barack Obama's family tree...
...black radio hosts] have an opportunity to be griots, the front person that people turn to and listen to, just like black radio was in the '60s," says Smith, host of the nation's only syndicated African-American nightly talk radio show. She says, "We [in black radio] have been here covering the issues that matter to the black community for many years, but the mainstream media did not come to us. With the emergence of Barack Obama we have been vindicated. His candidacy has put the issue of race into the 21st century much in the same way that...
...fact that most black radio hosts, including Ballentine, Baisden and Smith, disproportionately endorse Obama over Clinton, is not surprising, but some industry analysts, including Atlanta-based urban radio consultant Harry Lyles, warn that the practice could potentially become problematic in the long run. "Black radio hosts need to be careful; he's running for President of the United States, not President of black America," says Lyles, who has spent more than 25 years on-air and behind the scenes in radio. "They need to stimulate interest and intelligent discussion about the election, not just cheer on Barack Obama. Being...
Many black radio hosts say for the time being they're content with enjoying the renewed interest in the political process sparked by the closely contested Democratic race - a trend they hope will continue. "It's the greatest," adds Joyner. "I just hope it lasts; I've been wanting to see people this engaged for years...