Word: radioing
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Dates: during 1990-1999
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...economy, Gore was in Ukraine, urging President Leonid Kuchma to take the bitter economic medicine of the International Monetary Fund. And while political wisdom argued for more quality time in Iowa and New Hampshire last winter, Gore was laying out his economic vision in Davos, Switzerland, touring a radio factory in Cape Town and acting as host at international conferences on reinventing government and fighting corruption...
Contributor Amy Dickinson, 39, caught our attention with her thoughtful and funny commentaries for National Public Radio and America Online. She has also worked as a producer for NBC News, as a lounge singer and as a free-lance writer. Amy grew up on a dairy farm in upstate New York, and her work draws on experiences with her large extended family. She attended college on a partial field-hockey scholarship--which helped prepare her for this week's column on sportsmanship. Now living in Washington with her 10-year-old daughter, Amy teaches Sunday school and occasionally substitutes...
What is new is this: as the century turns to double zero, a new generation of Latin artists, nurtured by Spanish radio, schooled in mainstream pop, are lifting their voices in English. Of this group, Martin is the hottest; Lopez, 28, the most alluring; Anthony, 29, the most artistic. With Hispanics poised to become America's largest minority group within the next few years, this music could be the sound of your future. Latin-tinged pop is blowing up because it fits the musical times: it has a bit of the street edge of hip-hop (Lopez worked with rapper...
...timing--and we're trying to be humble about this too--was perfect. Spanish-language radio is booming, and it has proven to be a terrific launching pad for Latin crossover artists. Today Spanish-language FM stations are top rated in New York City and Los Angeles. "Music has a stronger connection with Hispanics than with other groups," says Cary Davis, general manager for New York City's La Mega 97.9. "In a sense you have a double hit with Hispanics: it's good music, but it also takes you back to your culture...
Spanish-language radio hasn't always received its due from advertisers. Early this year, a study sponsored by the Federal Communications Commission found that advertisers who spend $1 per listener for general-market stations pay only 78[cents] on comparably rated minority-formatted stations. Report author Kofi Ofori says he also found that 91% of minority-radio broadcasters had run into advertisers who had instructions not to buy time on urban or Spanish-language stations. A sales manager for a Spanish-language station is quoted in the report as saying that an account supervisor for a major car manufacturer told...