Word: radiolinja
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Dates: during 2000-2009
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...tried to talk operators and handset makers into offering a selection of popular hits. But his pleas fell on deaf ears: "The biggest resistance was from the operators, who said, 'Ring tones, what's that?'" After almost a year of failed pitches, Paananen managed to convince Finnish operator Radiolinja that ring tones could help workers in open-plan offices distinguish their own incoming calls from those of others. So in the fall of 1998, Radiolinja launched the world's first commercially available ring-tone service, allowing users to download songs like Smoke on the Water and the Finnish national anthem...
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