Word: radiomen
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Dates: during 1930-1939
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Most exciting broadcasts, however, were not straight news but eyewitness impressions by U. S. journalists and radiomen...
Theories grow fast in any sort of advertising business, and radiomen have a theory to account for the behavior of their industry in hard times. Sponsored radio entertainment, they argue, creates a demand not only for the product advertised but also for the entertainment itself. When hard times bring cuts in advertising budgets, sponsors must think twice before they risk the popular vexation which might arise from taking from the public a favorite free show or a popular entertainer. Therefore, sponsors are slow to pull out of radio, quick to return...
...radiomen are trying to conquer radio's last frontier-the ultra-high frequencies. Most avid explorers of this wilderness are television engineers. But televisors cannot simply establish squatters' rights, they must compete before the Federal Communications Commission with other services that seek room for expansion (TIME, July11). Meanwhile the inventors and engineers are concentrated on the problem of stretching this narrow field, increasing its effective range beyond the horizon. RCA-NBC boosted its television transmitter to the top of Manhattan's Empire State Building, claims reliable reception for its experimental telecasts over a radius of 43 miles...
...ultrashort waves do spray beyond the horizon. When they travel far, however, they become as shifty and unaccountable as ricocheting bullets, cannot be relied upon to hit any particular target. Radiomen are appalled at the cost of setting up a network of ultra-short-wave stations, piping programs from station to station by cable or ordinary short-range radio-relay links. Last week was announced the invention by RCA's Inventor Vladimir Kosma Zworykin of a system designed to eliminate such costly cables...
Forced thus to censor themselves, radiomen were placed not only in the position of having to observe a special set of taboos, but of daring to err only in one direction, by being too conservative. Frank McNinch's letter was as good as official notice to the radio industry that its future lies in entertainment and education but not in rivaling the press...