Word: radmin
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Dates: during 1980-1989
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...zaftig audience that wants to look good in anything from size 16 (usually about 160 lbs.) to, well, a lot more than that. Along the way, these merchandisers are reaping impressive profits by catering more assiduously to a roughly $10 billion sector of the fashion market. Says Nancye Radmin, founder of the Forgotten Woman chain of 17 shops for larger customers: "Everyone thinks that when a woman gains weight, her pocketbook and brain shrink. This just...
...Radmin, who found that she could no longer buy chic clothes after gaining 80 lbs. during a pregnancy, opened her first store in Manhattan in 1977. Sales climbed swiftly to $18 million by last year, up from $12 million in 1985. Says Miriam Cyrulnik, a trial attorney who shops at the chain's store in Manhattan's Rockefeller Center: "In the old days, you had to buy a lot of big T shirts. If there was something you liked, you had to just hope it would be in your size at the end of the rack...
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