Word: radsliff
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...mails into faxs, phone messages or stamped letters - media senior citizens already understand - so that users can keep in touch on their own terms. "My dad doesn't feel capable of managing e-mail, but I live in front of my computer," says Bellanca. Adds Presto CEO Peter Radsliff: "The adoption of all-electronic means of communication makes it more and more arduous for the technically savvy to revert to analog." That helps explain why the USPS lost $2.8 billion in fiscal year 2008 as a result of a 4.5% drop in pieces of mail sent. (See pictures about...
...from an e-mail address that has been explicitly preapproved. It's also why the companies say they don't worry about becoming obsolete, even though, eventually, the vast majority of Americans will be tech-savvy. "Many of our current customers were computer users prior to adopting Presto," says Radsliff. "They found that as they aged, they didn't want to hassle with owning a computer anymore." (See: "How Facebook Is Affecting School Reunions...
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