Word: rafshooned
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Though he speaks almost mystically of the "intense friendships" that he has formed with Americans almost everywhere, Carter has few real cronies, and he keeps even them at arm's length. He shares his most intimate thoughts and feelings with only one person?his wife Rosalynn. Says Gerald Rafshoon, an Atlanta friend who handles Carter's campaign advertising: "You don't get that close to Jimmy because...
Nonetheless, Carter judiciously uses the advice of old campaign associates. Among them: Campaign Manager Jordan, Press Secretary Jody Powell, Adman Rafshoon, Campaign Treasurer R.J. Lipshutz and Charles Kirbo, a top Atlanta lawyer. With Carter three years ago, they drew up what he calls his "careful, detailed, meticulous" plan to win the presidency. They began by methodically researching every presidential election since World War II and reading almost every major book about U.S. Presidents and campaigning. Carter studied voting trends and population patterns in all 435 congressional districts; The plan called for entering all of the primaries and caucuses...
Associates find Carter to be a demanding boss but one who readily delegates authority. Says Rafshoon: "He doesn't get involved in details or try to do your work for you. He expects the best possible work; if he doesn't get it, he gets rid of you." Rarely does Carter lose his temper. When something goes wrong, says Rafshoon, "he becomes cold and methodical...
Carter also consults outside experts, from Atlanta Adman Gerald Rafshoon, who has handled his political advertising since 1966, to well-known scholars. On foreign policy he has been advised by former U.S. Ambassador to the United Nations Charles Yost, former U.S. SALT Negotiator Paul Nitze and Columbia Government Professor Zbigniew Brzezinski and Law Professor Richard Gardner. On economic matters, Carter draws on moderate-to-liberal economists, including Joseph Pechman of the Brookings Institution; Albert Somers of the Conference Board, a group of business leaders and economists that makes analyses of U.S. economic policy; and M.I.T.'s Lester Thurow...
...much influence has the commission has with Carter? Gerald Rafshoon, his media specialist, has said that Carter's selection to the commission "was one of the most fortunate accidents of the early campaign and critical to his building support where it counted...