Word: rafshooned
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Dates: during 1976-1976
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...Ford and Carter campaigns have advertising budgets that total at least $18.5 million (about $10 million of that for Ford). Perhaps in an effort to keep their smalltown, mainstream images unsullied, both candidates have avoided the sophisticated agencies of Madison Avenue. Carter's adman is Atlanta-based Gerald Rafshoon, while the Ford campaign is being handled by Bostonian Malcolm MacDougall...
...almost as though the candidates had heard and heeded the advice of Anthropologist Margaret Mead. She had phoned Carter Adman Gerald Rafshoon a few days before the debate to urge: "Style over substance. Style over substance." Carter was at first unsteady and stumbled over words. He wove sentences difficult to follow in both their complexity and delivery. He was choppy, his voice unsteady. But as he warmed to his argument, he relaxed, smiled at his opponent's exaggerations and showed flashes of spontaneity and an eloquence exceeding Ford's. The President was more consistent, somewhat complex?and also more predictable...
...conducts his campaign must fall on Carter himself. He is a loner. He is not a man with a large circle of intimate friends and advisers. Among the very few people in whom he places anything like total confidence are Jordan, Press Secretary Jody Powell, Media Adviser Gerald Rafshoon, Administrative Aide Greg Schneiders, unpaid Adviser Charles Kirbo and, of course, Rosalynn. On the issues, he reaches out for opinions and advice from a remarkably broad and diverse group of people. For example, his coterie of economists ranges from those on the fairly far left to the middling conservative; when they...
...further problem. A briefing book for Carter prepared by four Democratic campaign strategists pointed out that he sometimes tends to smile at inappropriate times-when people criticize him, for example. Says one Carter staffman: "Jimmy has his good smiles and his bad smiles." Carter's image chief, Jerry Rafshoon, has his own favorite, which he calls the humble smile: "It's when he smiles with his lower lip, the lips almost pressed together." The wide smile looks forced and sometimes comes across as a smirk, say other smile watchers, and some people have asked Carter to stop...
...calm good sense and dry wit have made Kirbo something of a legend among the Carter staff members; they offer him deference mixed with affection. Says Carter's media director, Gerald Rafshoon: "Charlie never plays any roles, any games. He never tries to impress anybody. All the rest of us need something from Jimmy. Kirbo doesn't want anything. He's the only guy I know who could walk away from all that power. If Jimmy ever got bigheaded, the first guy to straighten him out would be Kirbo." Then Rafshoon adds wishfully: "Boy, would I love...