Word: rafshooning
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Dates: during 1970-1979
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...further problem. A briefing book for Carter prepared by four Democratic campaign strategists pointed out that he sometimes tends to smile at inappropriate times-when people criticize him, for example. Says one Carter staffman: "Jimmy has his good smiles and his bad smiles." Carter's image chief, Jerry Rafshoon, has his own favorite, which he calls the humble smile: "It's when he smiles with his lower lip, the lips almost pressed together." The wide smile looks forced and sometimes comes across as a smirk, say other smile watchers, and some people have asked Carter to stop...
...calm good sense and dry wit have made Kirbo something of a legend among the Carter staff members; they offer him deference mixed with affection. Says Carter's media director, Gerald Rafshoon: "Charlie never plays any roles, any games. He never tries to impress anybody. All the rest of us need something from Jimmy. Kirbo doesn't want anything. He's the only guy I know who could walk away from all that power. If Jimmy ever got bigheaded, the first guy to straighten him out would be Kirbo." Then Rafshoon adds wishfully: "Boy, would I love...
Though he speaks almost mystically of the "intense friendships" that he has formed with Americans almost everywhere, Carter has few real cronies, and he keeps even them at arm's length. He shares his most intimate thoughts and feelings with only one person?his wife Rosalynn. Says Gerald Rafshoon, an Atlanta friend who handles Carter's campaign advertising: "You don't get that close to Jimmy because...
Nonetheless, Carter judiciously uses the advice of old campaign associates. Among them: Campaign Manager Jordan, Press Secretary Jody Powell, Adman Rafshoon, Campaign Treasurer R.J. Lipshutz and Charles Kirbo, a top Atlanta lawyer. With Carter three years ago, they drew up what he calls his "careful, detailed, meticulous" plan to win the presidency. They began by methodically researching every presidential election since World War II and reading almost every major book about U.S. Presidents and campaigning. Carter studied voting trends and population patterns in all 435 congressional districts; The plan called for entering all of the primaries and caucuses...
Associates find Carter to be a demanding boss but one who readily delegates authority. Says Rafshoon: "He doesn't get involved in details or try to do your work for you. He expects the best possible work; if he doesn't get it, he gets rid of you." Rarely does Carter lose his temper. When something goes wrong, says Rafshoon, "he becomes cold and methodical...