Word: rafshooning
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Dates: during 1970-1979
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...sense of press irresponsibility persists. You can hear it authoritatively from Jerry Rafshoon, the Atlanta advertising man and old friend whom Carter brought in to refurbish the President's image. "We expected the press to give more attention to issues, to be bet ter informed," he complains. Back in 1976 Carter had said to Playboy: "The traveling press have zero interest in any issue unless it's a matter of making a mistake. What they're looking for is a 47-second argument between me and another candidate or something like that...
...Rafshoon complains about the "minute and 45 seconds" treatment of any issue on nightly TV newscasts, usually dramatized by some head-to-head conflict. Rafshoon scorn fully dismisses these as "process stories," not really what's going...
...string of legislative victories last spring infused Carter with a new sense of confidence. That notion has been strengthened by an improved White House staff operation that has now absorbed non-Georgians like Anne Wexler, a longtime liberal Democratic organizer. It has also been helped by Aide Gerald Rafshoon's urging that Carter rely on his own instincts to achieve a stronger image of decisiveness...
...committee prepared a press release in advance, outlining its criticisms of social-spending cuts in Carter's new budget. The release, which included such undiplomatic words as "challenged" and "unacceptable," reached White House Aides Hamilton Jordan and Jody Powell as they were celebrating Jerry Rafshoon's 45th birthday. Outraged, the White House staffers decided Bella...
Many other conditions have helped to reduce the parties' circumstances. The relentless attention of pollsters to the public mood means that candidates and officeholders receive their instructions directly from the people, rather than through the party apparatus. Impresarios of media-like White House Adviser Gerald Rafshoon-orchestrate campaigns without the party's help or intervention...