Word: rafshooning
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Dates: during 1970-1979
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...Jerry Rafshoon tries to reverse a popularity slide...
Much of the credit (or blame) for this new Carter image belongs to Gerald Rafshoon, 44, the well-tailored, curly-haired, New York-born adman who has worked in every Carter campaign since 1966. After unofficially advising Carter since the Inauguration, he joined the White House's senior staff in July. As the $56,000-a-year Assistant to the President for Communications, Rafshoon has the job of improving the public's perception of his boss. He follows in the footsteps of such presidential image burnishers as Truman's Leonard Reinsch, Eisenhower's James Hagerty...
...Rafshoon believes one of Carter's problems is that he has not sufficiently followed his own political instincts. As a result, "too many people still feel that they do not know him. He has not made enough of an impression of who and what he really is." Rafshoon, therefore, has been trying to increase Carter's exposure in the press and on TV. When the President had his town meeting last month in West Berlin, for instance, Rafshoon arranged for live network coverage of it back in the U.S. After returning home, Carter held his first evening news...
...overcome Carter's image as a weak leader, Rafshoon has been urging the President to assert more control over his Administration in public. Thus when U.N. Ambassador Andrew Young thoughtlessly equated U.S. treatment of civil rights activists with the Soviet Union's persecution of its dissidents, he was openly reprimanded by Carter. Similarly, in the wake of the Bourne episode, the President sternly lectured his staff that they would be fired if they broke the law by smoking marijuana or sniffing cocaine. Rafshoon has told Carter, who tends to be extremely loyal to his staff, that...
...Jerry Rafshoon, newly hired to improve Carter's image, who had argued most forcefully, that Carter should press ahead with the dismissal of Griffin regardless of O'Neill's anger. Backing off, he said, would make the President look indecisive. In the end, the Administration's handling of the Griffin affair seemed not only indecisive but inept...