Word: rafshooning
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...Jerry Rafshoon tries to reverse a popularity slide...
Much of the credit (or blame) for this new Carter image belongs to Gerald Rafshoon, 44, the well-tailored, curly-haired, New York-born adman who has worked in every Carter campaign since 1966. After unofficially advising Carter since the Inauguration, he joined the White House's senior staff in July. As the $56,000-a-year Assistant to the President for Communications, Rafshoon has the job of improving the public's perception of his boss. He follows in the footsteps of such presidential image burnishers as Truman's Leonard Reinsch, Eisenhower's James Hagerty...
...Jerry Rafshoon, newly hired to improve Carter's image, who had argued most forcefully, that Carter should press ahead with the dismissal of Griffin regardless of O'Neill's anger. Backing off, he said, would make the President look indecisive. In the end, the Administration's handling of the Griffin affair seemed not only indecisive but inept...
...pity. It has begun working hard to improve its image and revamp its management techniques. The Administration's capacity for following through on its program proposals has been bolstered by the promotions of Tim Kraft and Anne Wexler to important White House staff positions. Public Relations Expert Jerry Rafshoon has been put to work full time to burnish Carter's image...
...agree that Rosalynn's interests are dedicated in a very old-fashioned way to furthering her husband's career. It was her idea to bring in Gerald Rafshoon as a staffer in an effort to reverse the decline in the President's prestige. A sharp appraiser of people and their talents, she also urged the shift of Presidential Aide Tim Kraft from scheduling appointments to advising on political matters. Says Kraft: "Jimmy places the greatest stock in her judgments of people. Her word is gospel." Adds Press Secretary Jody Powell: "Her political judgment is very good...