Word: rafshooning
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...Hamilton Jordan, Dr. Peter Bourne, Mr. and Mrs. Bert Lance and Barry Jagoda. In: Jerry Rafshoon, Mr. and Mrs. Michael Blumenthal and Mr. and Mrs. James Earl Carter III. That is a partial list of those who did and did not make it into this year's The Green Book, Washington's suede-covered guide to the up and climbing. Getting into The Green Book requires that you not at present be divorced or separated, "unpleasantly notorious," or missing from the recommended list of entries sent over from the White House. The socially savvy staff of the manual...
Cigars passed. Help for those friendly tobacco growers? Few take them. Nobody lights one up. Everybody polite, muted by setting. Columnist Rowland Evans looking serious. Came to town under F.D.R. New Republic's John Osborne looming like Buddha at far end of five bouquets. Carter Aide Jerry Rafshoon looking pale. Been watching TV too much. Meet the Press's originator Lawrence Spivak smiling. Lone Woman Mary McGrory wants to know if she and the rest have been too tough on President. President believes so now and then, but is not going to press point in new aura. Jimmy...
...carrier was too expensive, and that the money would be better spent on strengthening NATO forces. Conservative Congressmen disagreed, arguing that Carter was mostly concerned with building a tough-guy reputation by vetoing the measure. Charged New York Republican Jack Kemp: "The President's image guy, Gerald Rafshoon, has been running this...
Aware of his potentially controversial role, Rafshoon has been trying to keep his profile low. He is one of the most important members of Carter's inner circle and a close friend of the President's; Carter, in fact, often turns to the adman, who is more sophisticated than the native Georgians on the President's staff, for advice about movies to see and books to read. But despite this intimacy, Rafshoon is based not in the White House but across the street in the Old Executive Office Building, in the spacious quarters that were once Richard...
Describing himself as merely a White House "extra hand," Rafshoon insists: "I'm not an image maker. I consider myself a communicator, trying to help articulate the President's goals and themes." But he is obviously more than that and even comes close to living up to the inscription, taken from one of Garry Trudeau's Doonesbury comic-strip characters, on a plaque given to him by his former advertising associates: SECRETARY OF SYMBOLISM...