Word: rafting
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...given the complexity of today's corporate environment, Johnson's audience is in need of healing. Says management consultant Bill Dunk: "The increasing raft of books in the pop-psychology area attests to how extraordinarily stressful business has become in the Internet age." One of the basic tenets of Cheese is that people think too much, unlike their rodent cousins, who act instinctively, without resentment. While Hem and Haw rationalize their loss of cheese, the mice go in search of new cheese, sending out resumes, so to speak, the moment they get their pink slips...
...consider that Americans spent some $6 trillion on goods and services last year, and roughly one-fifth of it went into buying stuff for their homes. The stunning success of the colorful (read: No more beige!) iMac, for instance, not only helped save Apple but has also inspired a raft of whimsically styled, low-cost personal computers from firms like Dell, Gateway and Compaq. The New Beetle rescued Volkswagen's image two years ago and became a catalyst for change in the auto business. Carmakers are finally putting a premium on how their products look because they know that otherwise...
Which is too bad, since the case she makes does have merit. Burkett argues persuasively--though she won't convince everyone--that childless taxpayers should not be required to subsidize middle-class parents and children through a raft of recently legislated tax breaks, like $500-a-child credits. And, yes, companies that provide an array of family-friendly benefits (from child-care reimbursement to company scholarships) aimed solely at employees with children should revise their offerings to include all workers. It is similarly unjust to provide opportunities for leaves of absence, flextime and telecommuting exclusively on the basis of parental...
Ever since Pat Buchanan ran off and joined the Reform Party--that great untethered life raft for political misfits--the Republican Party has been missing a certain something. George W. Bush and John McCain are tediously moderate, and the alternatives have sometimes seemed a self-negating rack of eight balls. But last week, as Orrin Hatch quit, Gary Bauer joined Pat Boone in the Unhip Hall of Fame and Steve Forbes seemed suddenly passe, Alan Keyes was poised to become the new leader of the American fringe...
...Laybourne was able to attract investments from the likes of Paul Allen (co-founder of Microsoft), Bernard Arnault (chairman of the luxury-goods company LVMH) and America Online (which plans to merge with Time Warner), building a programming fund of more than $400 million. She has also drawn a raft of veteran producers and, as business partners, the Hollywood production team of Marcy Carsey, Tom Werner and Caryn Mandabach (creators of The Cosby Show, Roseanne and That '70s Show), which are programming the network; and--hallelujah!--Oprah Winfrey, who will contribute two shows (and, in 2002, reruns of her talk...