Word: ragnetti
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...Andrea Ragnetti MARKETING GURU
...billion domestic-appliances and personal-care unit of Royal Philips Electronics wants more Americans to know that the Dutch giant owns such brands as Norelco (shavers), Sonicare (toothbrushes) and Senseo (coffee makers). "Branding is a priority for this company," says the Italian-born Andrea Ragnetti, 45, who also serves as Philips' first marketing officer ever and has worked in marketing for Telecom Italia and Procter & Gamble. His experience will come in handy. At the top of his agenda: a $13 million ad campaign in the U.S. --By Dody Tsiantar
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