Word: ragtop
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Dates: during 2000-2009
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McGraw is not totally risk averse--a neutral mention of abortion on his 2002 hit Red Ragtop was a country watershed--but in general he is too cautious and too willing to compromise his individual perspective to be considered a significant artist. It's a shame, given that his biography is rich territory: he was born dirt poor, he discovered as an adolescent that his father was the late big-league pitcher Tug McGraw, and he was rejected by almost every record label for being too ordinary before becoming a star when Curb Records finally took a chance...
More and more drivers are asking the same question, resurrecting the ragtop from near extinction. And not just at Ford. Today the market is flooded with 30 convertibles, up from about a dozen six years ago. Over the same period, registration of new convertibles is up 63%, according to R.L. Polk & Co. The new fleet ranges from family-oriented cruisers like the Toyota Camry Solara to such trophy hot rods as the Lexus SC 430. At next week's New York International Auto Show, carmakers from Audi to Mercedes will show off new models. Even Chevy's pickup division...
...onto the Solara with minimal changes to the rest of the car. Toyota sold 7,600 units when it introduced the vehicle in 2000, charging about $5,000 more than for the comparable hardtop. The convertible shares a platform with seven other vehicles, so if interest in the ragtop wanes, the automaker can easily shift production...