Word: rah-rah
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Another factor in the new attitude has been the sweeping undergraduate reaction which has followed on the heels of the "rah-rah collegiatism" produced in the middle of the post-war decade. Because sentimentalists and publicists seized and exploited the traditional forms of sportsmanship, it too has been driven to cover by the current wave of disgust at all the lack of restraint that the word "Collegiate" now implies...
...ingenious manner, Mr. Tunis has classified football into three periods, the Rah-Rah Stage, the age of Big Business, and the decadent period. Writing from an eastern point of view he sees the college man and the player of our Eastern universities gradually becoming less football conscious, while his midwestern brother is now struggling in the throes of footballitis in its most-malignant form. The condition in the east has reached the decadent stage, while in the mid-west the cloud of pessimism has not yet obscured the glory of football and all that it connotes. The explanation...
...contemporary writer has been going around to find if the rah-rah stuff is fading out of college sports. He finds that it is. Well, perhaps the enthusiasm in the stands "ain't what it used to be," but that does not mean that a supreme effort on the part of Captain Reid's team would not be appreciated in a quiet manner by the present-day undergraduates. On paper the die is cast against Harvard; on the cinders, in the shot, discuss and hammer circles and in the jumping and vaulting pits the story may be something...
...believe that it was being discarded because it was expensive. I am afraid this had nothing to do with it. Some undergraduate must have noticed that young men in business and about town did not go about in such Eskimoish gear. He probably felt it was a bit rah-rah. Then somebody said "collegiate." That ended it, and it began to give way to the more genteel black derby and the chesterfield...
Varsity. After years of rah-rah pictures, of sporting seniors in plaid pants with suites at the Ritz, of the prom girl, the fresh freshman, of cabalistic tortures in the basement of the Delta Nu house. of winning the game for dear old Dearold. comes a college picture in which real college boys, bedrooms, dining halls and bleachers are photographed, and as an accompaniment to which an authentic Princeton locomotive and the song "One Keg of Beer for the Four of Us," sung by authentic Princeton undergraduates, is recorded on a sound device...