Word: rah-rah
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...Yale," says the daughter of a professor to an undergraduate who had come all the way from Argentine. And what does the Argentine? He tucks the pigskin under his dislocated shoulder and runs 90 yards for the winning touchdown in the last quarter. It is the worst rah-rah film on record. Rod La Roque as the Argentine is obnoxious. Jeanette Loff as the professor's daughter is a pretty discovery...
Feminine falsetto and masculine might of lung now join in a great volume of incoherent sound at the commands of gentlemen with flannel trousers and megaphones and the play wrights and the moving pictures consider the Rah-rah as the regular undergraduate greeting. Forty years ago these cheers were objects of interest to collegians, who now take them as part of the game, along with girls, flasks, and hard stone seats. In the CRIMSON of December 20, 1886, there appears an excerpt from the "Yale Daily News", commenting on cheers and cheering in the old days, and deploring...
...This rah-rah stuff is the bunk. I drive a car, as you will see, and it cost more than $1,000 and not second hand. But I never went to college. I can read, all right, so I guess I'm just as good a prospect for your advertisers as if I had spent four years loafing in school some place...
Percy Marks's searching study of contemporary life in a co-ed college has been turned by the cinema into the most tiresome kind of rah-rah worthlessness. The freshman loses more and more morals up to his junior year. The next year amid stupendous glory he wins the football game for dear old Prescott. Only the amusing and facile acting of Clara Bow rescues the picture from the limbo of the impossible...
Sirs: s-s-s-ss-sss-SSSS-B O O MU-Ah?! RAY! RAY! RAY! RAH-RAH RAH-RAH RAH-RAH RAH! HU-rah HU-rah HU-rah RAH I RAY! RAY! RAY! e-e-e-ee-eee-EEE- O W!! ! H. C. HINE...